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About Us

Velvet Box Jewels is the brainchild of Rachel Amar, a fourth generation jeweler and jewelry stylist based in Teaneck, NJ. The collection is carefully curated and consists of classic and contemporary earrings, bracelets, rings and necklaces. With colorful gems and sparkling diamonds, all set in 14 karat and 18 karat gold, Velvet Box Jewels has styles for women of all ages.


Rachel knew she wanted to go into the jewelry business but had a few things to accomplish first.  After working as a CPA in New York City for four years, she decided to take the plunge and pursue her dreams to create her own jewelry business that would combine her creativity and business backgrounds.


Fashion, media and art inspire Rachel’s jewelry collections. Filtered through her well-honed sense of style, she chooses pieces that will appeal to a variety of tastes. “I go to suppliers and trade shows to hand pick the pieces I want.” Rachel does the hard work of sifting through tens of thousands of pieces and putting together an edited collection that catches your eye and you Can’t. Stop. Thinking. About.

Make some room in your jewelry box—and in your budget—because there's so much to covet. Call us to join our registry, tag your loved ones on Instagram to drop a not so subtle hint, or just come in to shop.